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Mattel Plans Edgier Barbie

Company aims to win back tweens by bringing Barbie back to fashion world

By Rob Quinn,  Newser Staff

Posted Dec 24, 2008 6:27 AM CST

(Newser) – Barbie turns 50 next year and Mattel plans some big changes for the perpetual teenager, the Wall Street Journal reports. The company has been steadily losing girls aged 8 and over to video games, iPods, and racier rival dolls like the now-vanquished Bratz and the...   Read full story »

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