Which is bad news for Nickelodeon, Viacom
(NEWSER) - SpongeBob Squarepants is 13 years old—and it may finally have dried out. The show's ratings plummeted 29% in the first quarter among kids ages 2 to 11, compared to the year before. That's bad news for Nickelodeon as a whole: The show made up 31% of Nick's schedule last year, reaching 40% late in the year, reports the Wall Street Journal . That, in turn, is a serious issue for parent Viacom: Nickelodeon accounts for 15% of its operating profit, and the network's overall ratings dropped 25% during the quarter. More»
