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Frequent Flier Program Soars in Value

United weighs selling off Mileage Plus, worth $2B more than carrier

By Heather McPherson,  Newser User

Posted Jul 24, 2007 4:59 PM CDT

(Newser) – United Airlines' frequent flier program may be worth more than the carrier itself, according to projections for a still-speculative sell-off. The program would be worth about $7.5 billion, a Bear Stearns analyst says; United makes $19.3 billion a year, but its overall value...   Read full story »

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