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Drug Ads Losing Power, Study Says

Most patients don't ask for drugs by name

By Ambreen Ali,  Newser User

Posted Jan 13, 2009 4:30 PM CST

(Newser) – Maybe it's the extensive warnings at the end of drug commercials, but few Americans request prescription drugs by name, a new study shows. In Colorado, only 3.5% of patients—half the number of 2003—requested specific medicine from doctors. This is despite more than...   Read full story »

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