Plush New Prius Will Hit 50mpg

(NEWSER) - Toyota plans to keep its lead in the environmentally friendly vehicle market with a new car to be released in 2011, Bloomberg reports. The vehicle, to be based on the company's Vitz compact, will be around 5% more fuel-efficient than its Prius and will sell for around $15,600, according to reports in Japanese media. The company plans to market the car in Japan, the US, and Europe. More»

Larger, smaller versions of popular hybrid would fill out lineup, exec says

(NEWSER) - Toyota may create a separate brand for the Prius, filling it out with new larger and smaller versions of the popular hybrid, the New York Times reports. Advocating for the creation of the brand is James Lentz, president of Toyota’s US sales, who argues that Prius is already a brand in the minds of consumers. The car dominates the hybrid market, accounting for 75% of US sales. More»

Not dirty, sexy, or violent, brand is 'a minor miracle'

(NEWSER) - Nissan already had its work cut out in designing a hybrid—whatever it made had to measure up to Toyota’s hugely successful Prius. Then it needed a name, which came at the end of a process blending business, culture, and the law. Possibilities must be cleared in hundreds of countries, not only for copyright restrictions but for potential unintended hilarity: see Mazda’s “Bongo Friendee” van and Daihatsu’s “Naked” minicar. The result is the green-sounding Leaf. More»

Except for a few models, hybrids and electric cars take years to pay off

(NEWSER) - Thinking of buying a hybrid or electric vehicle to ease the pain at the pump? You may want to think again: A TrueCar.com study commissioned by the New York Times shows that, except in three cases, fuel-efficient technology is so expensive that these types of cars take years to pay off at today's gas prices—and that remains true even if gas were to hit $5 per gallon. In some cases, the average driver would take more than a decade to see savings over comparable conventional vehicles, which is a problem since the average person owns a car just six years. Most fuel-efficient cars will be more expensive to purchase and to drive for five years, at minimum. More»

Partnership prompted by airport-terminal chat

(NEWSER) - A trans-Pacific partnership between Ford and Toyota is set to bring us a new generation of hybrid vehicles. The two companies will join together in creating a gas-electric hybrid system suited to light trucks and SUVs, the Wall Street Journal reports. The two firms already have hybrid systems that power front-wheel drive cars; now, they’ll aim to make rear-wheel drive vehicles more efficient within the next decade. More»