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Slankets and Snuggies: The Mockable Sells

The pitch ripe for irony, sells more than a blanket

By Victoria Floethe, Newser User

Posted Jan 14, 2009 9:17 PM CST

(Newser) – Parodied by YouTube videos and mocked by Jay Leno, the blanket with arms known as the Slanket—or its knockoff the Snuggie—is getting a lot of attention for a useless invention, writes Dara Lind for Culture11. As Leno points out, “It’s like... Read full story »

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infomercial • Jay Leno • invention • blankets • 2009 • Snuggie

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(NEWSER) - If you've somehow managed to hold off on buying a Snuggie—maybe the promise of warmth or an elaborate Snuggie sex manual didn't sway you—then perhaps the latest, electric-heated version will be the one for you. The Coz-E is a Snuggie-style blanket with sleeves, except that it's an electric blanket, promising a full-body cocoon of dry heat. However, would-be buyers might note that they're not cheap—current retail is $68. More»

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(NEWSER) - If you want to destroy Rivers Cuomo's sweater, he's down with that: The Weezer frontman would prefer to wear a Weezer Snuggie anyway, which he's hawking right alongside the band's new album. The stunt comes complete with an infomercial in which bandmembers parade around in their Snuggies—yours for only $29.99! But wait: If you act now, you can get a free copy of Ratitude! More»

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(NEWSER) - The "Snuggie phenomenon" has blossomed into romance for one New Yorker who ordered a few and fell hard. "Like all relationships, it's hard to chart how this one started," writes Kurt Soller in Newsweek. He ordered two Snuggies and four Slankets—both blankets with sleeves—and preferred Snuggies, which kept him warm through an icy, recession-haunted winter. More»

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(NEWSER) - Casual observers—meaning late-night TV watchers—probably think the sleeved-blanket craze started with the Snuggie. Easy mistake: The ads showing cultish, cozy Snuggie converts are everywhere, and 4 million have been sold since October, the New York Times reports. But the creator of the Slanket wants to set the record straight. Gary Clegg says he came up with the idea in 1998 and sees the Snuggie as a “cheap knockoff” that “undermines the integrity” of his product. More»

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Slankets and Snuggies: The Mockable Sells

The pitch ripe for irony, sells more than a blanket

infomercial • Jay Leno • invention • blankets • 2009 • Snuggie

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More Newser Stories

Brace Yourselves: Electric Snuggie Has Arrived

Blanket with sleeves now has full-body heating

Just in Time for Xmas: Weezer Snuggie

Act now! For a limited time only!

It's Snuggie Time, America

How one reporter went from skeptic to snuggler

But Wait, There's More! Snuggie's Not the Original

Ads set it apart, but it wasn't the first sleeved blanket

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