Real estate brokers recommending the practice
(NEWSER) - How to snag a coveted New York City apartment? Increasingly, brokers are recommending an unconventional tactic: love letters. The letters are sent along with the offer, and they should include such heartwarming details as the story of how a couple met (just two blocks away, while walking their dogs!), imagined play dates in the neighborhood with future children, or things potential buyers find particularly wonderful about the home in question. "It’s a love letter," one broker tells the New York Times . "Go for the schmaltz." More»
