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Best Picture Nod Brings $6.7M Boost

Advertising is expensive, but nominations can pay off big for studios

By Katherine Thompson,  Newser Staff

Posted Jan 23, 2009 1:40 PM CST

(Newser) – With studios shelling out huge bucks to push their films on Oscar voters—Frost/Nixon probably dropped hundreds of thousands for a few days of spreads in the Hollywood papers—could such ad blitzes actually pay off? The answer is yes: A best picture nomination is...   Read full story »

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