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Utilities' Green Plea: Best Your Neighbor

Rating households by energy savings jolts consumers into curbing power use

By Rob Quinn,  Newser Staff

Posted Jan 31, 2009 9:37 AM CST

(Newser) – Utilities have discovered that tapping into consumers' competitive urges is the most effective way to jolt them into using less energy, the New York Times reports. Sacramento—in a program now copied in at least 10 other major cities—began awarding smiley faces to customers...   Read full story »

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