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Ads Were Not So Super

Nice tries but no touchdowns as advertisers stick to the familiar

By Rob Quinn, Newser Staff

Posted Feb 2, 2009 6:11 AM CST

(Newser) – Given the $3 million, 30-second opportunity to speak to the biggest audience of the year, advertisers reached deep into their bag of tricks last night and pulled out the same old formulas, Stuart Elliot writes in the New York Times. Slapstick, celebrities, sex, nostalgia, and... Read full story »

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Ads Were Not So Super

Nice tries but no touchdowns as advertisers stick to the familiar

NBC • advertising • advertisements • Super Bowl ads • television advertising • Super Bowl XLIII

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...about $3.5M, up from last year's $3M

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