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Diddy Hits Big With 'Lickable' Scent

New I Am King scent is both fruity and masculine

By Jason Farago,  Newser Staff

Posted Feb 5, 2009 9:29 AM CST

(Newser) – Sean Combs, the rap mogul of countless other stage names, had one request when developing his fashion line's new men's scent: "When I wear this perfume, I want to be lickable." The resulting fragrance, I Am King, has fruity notes uncommon in men's...   Read full story »

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