But Wait, There's More! Snuggie's Not the Original

Ads set it apart, but it wasn't the first sleeved blanket

By Sarah Quinn, Newser Staff

Posted Feb 27, 2009 12:11 PM CST

(Newser) – Casual observers—meaning late-night TV watchers—probably think the sleeved-blanket craze started with the Snuggie. Easy mistake: The ads showing cultish, cozy Snuggie converts are everywhere, and 4 million have been sold since October, the New York Times reports. But the creator of the Slanket... Read full story »

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But Wait, There's More! Snuggie's Not the Original

Ads set it apart, but it wasn't the first sleeved blanket

marketing • blankets • television advertising • Snuggie • Slanket

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More Newser Stories

It's Snuggie Time, America

How one reporter went from skeptic to snuggler

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Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

The Necky: Like the Snuggie, but Smaller

Undecided on a Secret Santa gift? Check this out.

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