Marketers Bank on Women in Recession

By Neal Colgrass, Newser Staff

Posted Mar 14, 2009 6:26 AM CDT

(Newser) – Some recession-wary companies are marketing more to women these days, the Economist reports. After all, women make more than 80% of discretionary buys in America, and are more loyal, product-plugging (or bashing) customers. But one expert says the strategy could turn off male buyers in... Read full story »

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Marketers Bank on Women in Recession

shopping • women • marketing • recession • shoppers • female breadwinners

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More Newser Stories

Women Spend 3 Years of Life Shopping

That's more than 25,000 hours over 63 years

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