The pitch ripe for irony, sells more than a blanket
(NEWSER) - Parodied by YouTube videos and mocked by Jay Leno, the blanket with arms known as the Slanket—or its knockoff the Snuggie—is getting a lot of attention for a useless invention, writes Dara Lind for Culture11. As Leno points out, “It’s like wearing a bathrobe backwards," but the kitschy infomercial is selling more than fleece for the unbelievably low price of $19.95. In 2009, being wrapped up in a blanket suggests comfort, solitude, and thrift. “You don’t want to raise your heating bill,” chirps the Snuggie pitchwoman. More»
