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Sci Fi to Syfy: Worst Rebranding Ever?

Channel's 'cutting-edge' new name ripped to shreds

By Rob Quinn,  Newser Staff

Posted Mar 17, 2009 7:28 AM CDT

(Newser) – The Sci Fi channel's decision to change its name to "Syfy" is a blunder of galactic proportions, Linda Holmes reports for NPR. The channel says it wants to show that it's about more than just traditional science fiction, notes Holmes, and has evidently chosen...   Read full story »

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