Bucks Forward Takes Heat for Mid-Game Tweet

Pacers snap slide against SuperSonics, Wizards top Bucks

(NEWSER) - Brandon Roy stepped up when it mattered and led Portland on a 12-2 fourth quarter run that pushed the Trail Blazers past the Minnesota Timberwolves 103-96. Roy had 27 points and nine assists. Minnesota’s star, Al Jefferson, also came alive in the fourth, scoring 12 of his 20 points in the period, but his strong effort wasn’t enough, reports the Associated Press. Elsewhere in the Association: More»

Billups' 21 points lead rout of helpless Milwaukee

(NEWSER) - The Milwaukee Bucks were just what the Detroit Pistons needed to fix their two-game losing streak last night, reports the Associated Press. Chauncey Billups made sure the bleeding stopped with 21 points and 12 assists in a 127-100 rout. The Pistons had stumbled after going into the All-Star break with a 10-game winning streak, including a loss in Milwaukee Wednesday. More»

With more than 117M followers, the league brings fans close to the action

(NEWSER) - While the NFL tortures its fans with a lockout , the NBA is increasingly bringing fans closer to the action with an aggressive and sophisticated social media campaign. In the midst of a marquee finals match-up between the Miami Heat and Dallas Mavericks, the league consistently beats traditional news services to the story with constant Twitter updates and online polls created by a team of contributors, reports Fast Company . More»

It may be the first time social-networking popularity has been a job requirement

(NEWSER) - For possibly the first time, an active Twitter following is a job requirement, the Telegraph reports. Best Buy asked that candidates for a senior marketing position at the company’s Minnesota headquarters have at least 250 followers for their Twitter pages. The posting also lists “1 year of active blogging experience” as a requirement, along with more conventional marketing experience. More»

Site can be used for targeted, effective networking

(NEWSER) - If you’re unemployed, the right attention on Twitter could land you your next position. Forbes offers pointers on using the micro-blogging site for networking:

• Make sure your account name contains something about your profession, so your feed shows up when people search associated topics.
• Search for industry leaders and other people and companies in your field you’d like to know—some firms even post job openings on their feeds. Sign up to follow their tweets.