Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Think You're Pretty Hot? You're Probably Wrong Study finds we have inflated vision of ourselves »

Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

By Clay Dillow,  Newser Staff

Posted Mar 19, 2009 12:21 PM CDT

(Newser) – Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there...   Read full story »

COMMENTS
You need to Log in to Newser to comment. Don't have an account yet? Sign up now!
2 comments

Starbucks reassures investors in shaky market, mulls dividend
Seattle Times

Marketing push on Starbucks' 2009 agenda
Boston Globe

Starbucks on course toward savings: CEO Schultz
Reuters

Money • Media

 
Howard Schultz • Starbucks • advertising • coffee • advertising campaign

 
NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   Timelines   |   POPSUGAR Tech   |   Business Insider   |   HuffPost Entertainment   |   NewsOne