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Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

By Clay Dillow, Newser Staff

Posted Mar 19, 2009 12:21 PM CDT

(Newser) – Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there... Read full story »

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Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

Howard Schultz • Starbucks • advertising • coffee • advertising campaign

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