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A Big Mac by Any Other Name Is Not as Tasty

Fast-food packaging, not what's inside, sways kids' tastes

By Heather McPherson,  Newser User

Posted Aug 7, 2007 1:25 PM CDT

(Newser) – Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes.
The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.   Read full story »

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