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Price War Heats Up Hybrid Market

Toyota and Honda square off with dueling technologies, too

By Katherine Thompson,  Newser Staff

Posted Mar 27, 2009 10:40 AM CDT

(Newser) – Toyota and Honda have begun waging battle in the hybrid market, and a price war is bound to speed conversion by consumers—the Prius is expected to dip below $21,000 in order to compete with the $19,000 Insight in Japan. But the two...   Read full story »

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