Insight cheaper, simpler than Toyota's hybrid king
(NEWSER) - Honda is rolling out a fresh—and worthy—competitor to Toyota’s Prius, king of the hybrid market, writes Joseph P. White in the Wall Street Journal. The 2010 Insight will sell for just under $20,000, some $2,000 less than the most popular Prius model, and gets “minicar mileage” while offering enough room for a bike in the back seat. "Honda has already rattled the champ," writes White, "and the first round hasn't really begun." More»