Retailer says it's already trademarked the name
(NEWSER) - Abercrombie & Fitch has filed a lawsuit against Beyoncé in a tussle over her new fragrance, named for alter ego Sasha Fierce, Women's Wear Daily reports. A&F says it has owned the Fierce trademark since 2003, and that her plan "poses a likelihood of confusion" in the big-bucks market—this year the retailer expects to sell $64 million of its "signature" scent, which it takes pretty seriously: "A&F's intent is that all garments that leave the store have the Fierce scent attached to them," the company said. More»
