Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

By Clay Dillow, Newser Staff

Posted Apr 6, 2009 9:34 AM CDT

(Newser) – As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a... Read full story »

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Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

Chrysler • marketing • General Motors • ad revenue • auto industry • advertising budgets • advertising sales • TV advertising

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