Barbie Busts Out in Shanghai

Hit Shanghai megastore sells 'Barbie lifestyle' to adult women

By Rob Quinn, Newser Staff

Posted Apr 6, 2009 8:39 AM CDT

(Newser) – Mattel is seeking to make up for slowing Barbie sales elsewhere with an aggressive push for Chinese consumers—and not just girls, reports the Washington Post. The company has opened a 6-story flagship store in Shanghai, offering a top-end clothing line and a luxury spa... Read full story »

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Barbie Busts Out in Shanghai

Hit Shanghai megastore sells 'Barbie lifestyle' to adult women

China • Mattel • Barbie • Shanghai • doll

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More Newser Stories

Mattel Rolls Out Mad Men Barbie Dolls

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Mattel Plans Edgier Barbie

Company aims to win back tweens by bringing Barbie back to fashion world

Prices in Toyland Are Going Up

Consumers will pay for testing toys

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