Omnipresent president risks diluting his brand, experts warn
(NEWSER) - Don’t look now, but President Obama’s on TV again. And gracing magazine covers, delivering a radio address, even on the Web making NCAA tournament picks. The "Everywhere President” strategy is a gamble, as evidenced by the fact that Republicans haven't retired the "celebrity" put-down. One branding expert tells Politico, “There’s a risk because he is so visible; he’s become the face of everything that happens.” More»
