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Viral Marketing Stunt Puts TV Actor on ... TV

By M. Morris,  Newser Staff

Posted Apr 16, 2009 2:40 PM CDT

(Newser) – A mysterious bald audience member turning up on various live Fox broadcasts is a viral marketing plant—as well as an actor on the show he’s subtly promoting. Michael Cerveris, in character as “The Observer” from the sci-fi drama Fringe, has so far...   Read full story »

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