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In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

By Clay Dillow, Newser Staff

Posted May 4, 2009 10:01 AM CDT

(Newser) – As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining... Read full story »

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In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

entertainment • CBS • advertising • USA Today • Nielsen Ratings • Fox • TV ratings • entertainment industry • rebranding • upfront week

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More Newser Stories

D'oh! Danger Looms Over Simpsons Licensing Deals

With millions at stake, execs try to revitalize interest in show

Idol Ratings Slip, but Still Strong at 30M

Smallest audience since '04 as Fox sees 10% dip

Network TV Records Worst Ratings Ever

Fox is tops in dismal strike-plagued season; cable's gain continues

Grammy Ratings Hit Decade-Long High

26.6 million tuned in for awards show

DWTS Beats Idol Ratings

For the first time, 'Dancing With the Stars' leads

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