(NEWSER) - Sports fans love to grouse about athletes' salaries and bemoan the ever-rising prices of tickets, concessions, and merchandise. But “it isn’t some vague indefinable ‘they’ who pays the players,” writes Allen Barra for the Wall Street Journal. “It’s you, or rather, it’s us.” Owners set prices they think fans will pay, and "if you are willing to pay their prices that means they set the right prices after all." More»