Low airtime costs offer big audience to low-budget spots
(NEWSER) - The recession has pushed TV advertising rates to a relative pittance, and that’s great news for tools like the PedEgg—a callous remover—and the Snuggie—a blanket with sleeves. Though it may hurt shows’ profiles, “Act Now!” infomercial-style ads have recently broken into primetime, the Washington Post reports. Broadcasters are loath to show the spots on premium shows, says an ad tracker, “but what are they going to do? They need the money.” More»
