Bud Light sales down 3% thanks to confusing campaign
(NEWSER) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales year in its 27-year history, Advertising Age reports. As a result, “we’re going back to that familiar Bud Light voice,” says the CEO. More»
