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The Less You Suffer, the More You Buy

A study of impulsive buyers tracks the half-life of guilt

By Heather McPherson,  Newser User

Posted Aug 16, 2007 6:30 AM CDT

(Newser) – Everyone feels guilt—it's how long the guilt lasts that differentiates the impulse buyer—and the binge drinker, and the scarfer of a dozen chocolate truffles—from his or her more prudent counterparts. Time reports on a study of college students that discovered that for...   Read full story »

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