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Cheaper 'Fast Fashion' Booms in Japan

Recessionistas head to cheaper chain stores in once-superstylish district

By Evann Gastaldo,  Newser Staff

Posted May 18, 2009 3:22 PM CDT

(Newser) – In Tokyo’s Harajuku district, designer brands are making way for cheaper “fast fashion” stores, where $100 buys an outfit, bag, shoes, and accessories. The most recent chain to debut, Forever 21, drew massive crowds—in a scene reminiscent of November, when 2,500...   Read full story »

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