Mexico Devotes $92M to Luring Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

By Ambreen Ali, Newser User

Posted May 28, 2009 2:19 PM CDT

(Newser) – Mexico’s tourism board is taking a trickle-down approach to luring vacationers back after the swine flu outbreak, Advertising Age reports. It’s kicking off a $92 million campaign by urging Mexicans to counteract the negative perceptions and show visitors “that Mexico is not... Read full story »

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Mexico Devotes $92M to Luring Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

Mexico • tourism • tourists • advertising campaign • swine flu

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More Newser Stories

Mexico's Ailing Tourism Hit by Swine Flu

Outbreak whacks industry already reeling from drug violence

New Destination for Rich Chinese Tourists: Wales?

Planned resort to feature signs in Mandarin, staff familiar with Chinese culture

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Officials reassure foreign travelers that country is safe to visit

Venice Tourists to Pay Tax to Save City

Minimal tax on overnight visitors could raise millions

'Danger Tourism' Hits Violence-Plagued Mexico

Europeans pay for thrill of slum safaris

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