Spotlighting individual stories transforms competition for readers
(NEWSER) - "If it bleeds, it leads" is a journalistic truism, but in the age of new media, the traffic-driving link is the gold standard. With aggregators and bloggers cherry-picking lively content, "since the hits are often coming for specific stories, and not the entire site, a blockbuster story that gets linked to, say, Drudge, is money in the bank," Michael Scherer writes for Time—the Swampland blog, of course. More»
