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If Danica Moves to NASCAR, Buckle Up

Marketers say she could up viewership, sponsorship

By Matt Cantor,  Newser Staff

Posted Jun 10, 2009 11:30 AM CDT

(Newser) – If Danica Patrick switches gears from open-wheel racing to NASCAR, she could provide a much-needed boost to the recession-scarred circuit, experts tell Advertising Age. “Every TV rating for every race will increase” if Patrick makes the shift, says a sports marketing exec. Track attendance...   Read full story »

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