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NBC, CBS At Odds on How to Survive

Zucker trumpets new model; Moonves aims for hit shows

By Matt Cantor,  Newser Staff

Posted Jun 22, 2009 2:45 PM CDT

(Newser) – America’s oldest TV broadcasters see very different roads ahead as they navigate today’s world of splintering audiences, Advertising Age reports. NBC is carving a new path, dropping five hours of potential scripted shows a week for a nightly Jay Leno show, and banking...   Read full story »

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