(NEWSER) - Hollywood is in the middle of an illuminating summer. The season started strong, with Star Trek, The Hangover, and Up, before things seriously cooled off, reports the Los Angeles Times. Some big releases await, but here are some of the lessons learned so far:
- Playability has eclipsed marketability: Films with good word of mouth, like The Hangover, have done well, while Terminator and Wolverine fell flat in their second weekends.
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