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Willis What? Sears Tower Changes Names

Insurance company gets naming rights

By Sarah Quinn, Newser Staff

Posted Jul 16, 2009 9:10 AM CDT

(Newser) – An insurance company no one's ever heard of is suddenly a big name in Chicago. Starting today, the Sears Tower—the tallest building in the Western Hemisphere—becomes Willis Tower, after Willis Group Holdings, the Sun-Times reports. Chicagoans grumbling about the name change, which... Read full story »

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Willis What? Sears Tower Changes Names

Insurance company gets naming rights

Chicago • skyscraper • Sears • Sears Tower • Willis Group Holdings • Willis Tower • famous buildings

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More Newser Stories

Goodbye, Sears Tower; Hello, Willis Tower

Iconic skyscraper gets rebranded with new lease

Step Up to New 'Ledge' at Sears Tower

Glass balconies jut 4 feet into the air

Economy May Cripple Chicago Spire Project

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Freedom Tower Now NYC's Tallest ... Sort Of

Unless you count the Empire State Building's needle

Irish Bank Sues to Foreclose on Chicago Spire

Ireland could own under-construction skyscraper

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