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Starbucks' New Flavor: Local Shop Names

Giant rebrands one Seattle store '15th Avenue Coffee and Tea'

By Matt Cantor,  Newser Staff

Posted Jul 16, 2009 2:03 PM CDT

(Newser) – With traffic waning, Starbucks has a new strategy: It’s dropping “Starbucks” from store names and rebranding them to reflect their neighborhoods, the Seattle Times reports. 15th Avenue Coffee and Tea, for example, won’t feature the Starbucks logo—even bags of coffee will...   Read full story »

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