Firms can trace users' identities, jobs, sex preferences
(NEWSER) - Despite promises to the contrary, Facebook and MySpace are supplying information to advertisers that can be used to find an individual's name, age, hometown and occupation, reports the Wall Street Journal . Typically on the Web, advertisers receive nothing more than an unintelligible string of letters and numbers "identifying" an Internet surfer who has clicked on an ad. On Facebook and other social networking sites, however, those addresses typically include user names that can lead advertisers back to a profile page that may be packed with personal details like sexual preferences. More»
