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AT&T to Shift All Ad Work to 1 Agency

Five firms currently handle telecom titan's $3.3B budget

By Jonas Oransky,  Newser Staff

Posted Aug 28, 2007 4:50 PM CDT

(Newser) – AT&T plans to turn its decentralized media buying and planning over to one advertising agency, and the five incumbents are in the running for the business, which Advertising Age values at $3.345 billion for 2006. The telecom giant, the second-largest advertiser in the...   Read full story »

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