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Cheaper Tide Rises in Hard Times

Procter & Gamble agonizes over risky move

By Matt Cantor,  Newser Staff

Posted Aug 6, 2009 1:03 PM CDT

(Newser) – A cheaper Tide is rolling in: The recession-friendly Tide Basic drops some of the high-tech cleaning components—like anti-pilling ability—contained in the detergent’s traditional form, in exchange for a 20% lower price tag, the Wall Street Journal reports. But the decision to release...   Read full story »

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