Chief exec Jeff Bezos swears he won't undercut retailers
(NEWSER) - Anxious retailers are watching Amazon penetrate its next big market: high-end, designer clothing. Having already scarred publishers and lowered prices in electronics, Amazon is making a "significant" investment in fashion and wooing designer brands, says Amazon CEO Jeff Bezos. "It's Day 1 in the category," he tells the New York Times . The megasite has long sold clothing, but now shoppers can find brands like Vivienne Westwood and Jack Spade on Amazon's MyHabit website . More»