Brewers Relieve Recession With Cheap Beer

(NEWSER) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch. More»

AGs said to be concerned over deceptive marketing

(NEWSER) - State attorneys general are taking a hard look at increasingly popular caffeinated alcohol beverages amid fears the combination is dangerous and targeted at underage drinkers, the Wall Street Journal reports. The AGs are calling for company records from the makers of Joose and Four Loko. At 7-Eleven, Joose has had faster sales growth than any other alcoholic beverage this year. More»

(NEWSER) - The nation’s largest brewers plan to raise beer prices in the fall, the Wall Street Journal reports. Anheuser-Busch InBev—maker of Budweiser—and MillerCoors will further test the notion that beer is generally recession-proof. “The environment is very favorable, we think,” says an Anheuser exec. Both companies have been able to offset sales slumps by raising prices in the last year. More»

Cheap beer sales are rising faster than pricier options

(NEWSER) - Cheap brews are giving breweries just the boost they need during tough times, reports the Wall Street Journal. Economy suds such as Busch, Miller High Life, and Pabst Blue Ribbon are rising faster than the nation's overall beer sales and helping companies weather the economic storm. A short time ago, drinkers were splurging on pricey "craft" beers, but now they're saving their pennies. More»

Businesses embrace cheap advertising idea in recession

(NEWSER) - Sidewalk sign holders in California have spun a boring job into art that's drawing attention, on the cheap, from advertising-inundated consumers. Sign spinners twirl, toss, and wheel ad boards around the body—all while ensuring the board's message displays prominently. As ad dollars dry up, the complicated showmanship is helping roadside marketing companies stay afloat, Los Angeles Times reports. More»