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Stay Tuned for Ads During TV Shows

Advertisers to paste commercials on sides of screen

By Matt Cantor, Newser Staff

Posted Aug 10, 2009 9:10 AM CDT

(Newser) – A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age... Read full story »

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Stay Tuned for Ads During TV Shows

Advertisers to paste commercials on sides of screen

television • advertising • marketing • commercials • television advertising

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...about $3.5M, up from last year's $3M

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