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Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

By Evann Gastaldo,  Newser Staff

Posted Aug 10, 2009 2:54 PM CDT

(Newser) – From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the...   Read full story »

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