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TV Companies Team Up to Take On Nielsen

By Rob Quinn, Newser Staff

Posted Aug 14, 2009 6:37 AM CDT

(Newser) – A group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up... Read full story »

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TV Companies Team Up to Take On Nielsen

television • Time Warner • NBC • Disney • Nielsen • Nielsen Ratings • digital video • TV ratings • viewing habits • television advertising

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More Newser Stories

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