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New Gap Jeans Compete With Designer Denim

But for about a quarter of the price

By Evann Gastaldo,  Newser Staff

Posted Aug 14, 2009 11:43 AM CDT

(Newser) – Gap is taking on the reigning kings of designer denim with its new jeans revamp in an effort “to reinvent Gap as a place of authority on denim,” the company's president says. Gone are the old designs—all of them. In their place...   Read full story »

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