Retailers lure back to school shoppers with 1¢ gimmick
(NEWSER) - Retailers, scrambling to connect with the fragile consumer psyche, have turned to the lowly penny for a boost, offering everything from clothing to crayons for a single cent, the LA Times reports. Nearly taken out of circulation three years ago, the penny may be a lousy coin, but it’s a great gimmick, analysts say. “Buy one, get one free has been around so long it doesn’t even make a noise,” explains one. “Buy one, get one for a penny feels like a deal.” More»
