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LL Bean Loses the 'Mom Jeans'

Outdoor outfitter plans trendier line for those who want sporty and chic

By Evann Gastaldo,  Newser Staff

Posted Sep 1, 2009 12:19 PM CDT

(Newser) – The name “LL Bean” brings to mind high-waisted pants, wrinkle-free fabrics, suspenders—certainly not hip, trendy fashion. That could all change, however, with a makeover hitting stores in 2010. “We are looking to really create a new updated fit and style,” says...   Read full story »

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