Pepsi hopes Lil Wayne can inject 'urban cool'
(NEWSER) - Mountain Dew doesn't just want to be the soda of choice for young white suburbanites anymore. PepsiCo has launched a new marketing campaign that it hopes can bring what Bloomberg hilariously terms "urban cool" to the brand, starring more diverse endorsers such as Lil Wayne and Mexican-American skateboarder Paul Rodriguez. An ad narrated by Lil Wayne starts airing this week, and next month it'll launch a video contest promotion called "DEWeezy," a play on the rapper's Weezy nickname. More»