PC Marketing Drops the Technobabble

Press invited to event and hope to see long-rumored tablet

(NEWSER) - You might not be on the invite list to grab a first look at what will likely be Apple’s rumored tablet device, but the Wall Street Journal is. The paper reports that it just received an invite to the Jan. 27 San Francisco event where the computer maker will unveil “our latest creation.” For the sake of the sanity of all involved, it'd better be that tablet. More»

Parallels' product makes choice of operating system less important

(NEWSER) - Conflicted about choosing sides in the apocalyptic showdown between Microsoft and Apple? No need to worry—in this brave new world, you can have your cake and eat it. Parallels is Mac software that allows users to seamlessly integrate Windows programs, even the entire desktop. So, for just $79.99—plus the price of a Windows license, and an actual Mac, of course—you’ll never have to pay attention to those commercials again. More»

Performance and price gaps close but Mac is still value

(NEWSER) - With Windows 7 and Mac’s Snow Leopard operating systems both available, it’s time for Walter S. Mossberg to drop some science on the arduous task of picking a computer. Things aren’t too different this time around: Macs are still more expensive, though “prices on Windows PCs are creeping upward.” And Apple’s OS X is still better than Windows, though with the exit of dreaded Vista “Microsoft has closed most of the gap.” More»

(NEWSER) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds, "Why would you pay twice the price?" But Apple's lawyer called to say the ad was out of date, and Mac prices had gone down. So the shopper now says only: "It seems like you're paying a lot for the brand." She still rejects a Mac in favor of a $972 Dell PC. More»

Before the iMac, there were mega machines

(NEWSER) - Convenience is a given when it comes to today's PCs, but the machine you're reading this on has come a long way. Major transformations date as far back as the early 19th century. Live Science gives the back-story on 10 revolutionary computers.

1. The Difference Engine, 1822: Designed by Charles Babbage but not built until decades later, today's replicas show this math-table-generating machine to work flawlessly.
2. ENIAC, 1946: This US Army computer weighed 30 tons, used 17,478 vacuum tubes, and consumed 150 kilowatts.